//design
visit: www.friendsofcaic.org
[details]
CAIC provides backcountry skiers and snowboarders avalanche reports, weather forecasting, and education regarding the backcountry terrain. Due to the nature of their work, the age range of the demographic is broad, but better defined by it's niche market - backcountry skiers / snowboarders and their friends and families.
[concept]
Create and market a worthy brand for the friends of caic identity, a fundraising company that raises money for the parent company Colorado Avalanche Information Center (CAIC).
[deliverables]
- logo and brand id
- website with cms
- business collateral
- apparel and merchandise
- marketing material